Manager - Media, Planning and Research | Qatar Airways | Doha
الوصف الوظيفي
About Your Job:The Manager, Media, Planning & Research will be responsible for managing the global media plan, corporate research programmes and marketing activity planning. A focus for the position will be for developing the global media plan for key campaigns which includes buying and planning media directly with global media suppliers and managing global media agencies. This role also involves in managing research programmes for the Qatar airways group which includes managing and directing research agencies in key markets. Another key area of responsibility is marketing activity planning for the corporate marketing calendar and ensuring organisational governance and process compliance. The role plays a key part in ensuring the smooth operation of the marketing function and compliance with Qatar Airway's organizational processes.
Strategic:
Develop the airline's global media strategy to effectively communicate Qatar Airway's brand and marketing messages to the relevant target audiences. Develop strategic relationships with media suppliers and media agencies to optimise our media budgets and achieve innovation in the communication of our marketing messages and campaigns, Continue to position Qatar Airways as a premium, world leading international airline across all markets we operate in. Ensure the master Qatar Airway's marketing calendar is integrated across the global media channels and HO campaigns are co-ordinated and planned to achieve maximum impact throughout the year. Integrate results from our customer satisfaction measurement tools and research programs into the organization by working with key internal stakeholders on providing recommendation and solutions.
Operational:
Develop an integrated global media schedule to ensure consistency of campaign and messaging throughout the year, Stay abreast of media development, media analysis and media trends. Negotiation with media suppliers and media agencies to achieve maximum utilization of media budget, Co-ordination of marketing campaigns to ensure maximum share of voice throughout the year, management of marketing projects.
Management:
Establish the team's objectives and priorities to align with and support business objective, regularly evaluate the department or teams objectives, plans, procedures and practices and make appropriate changes if needed. Ensure effective communication and stakeholder management, key internal stakeholders include: Procurement, Contracts, Finance and Corporate Communication, Management of global media suppliers and agencies. Train and develop employees, for proper succession planning and risk management, Provide strong direction to the team and encourage seeking new marketing opportunities and continuous learning.
About You:To be successful in this role you will need to have a Bachelor Degree or Equivalent in Marketing, Business Studies, or Communications. You will have a minimum of 7 years job related working experience, 7+ years marketing experience required in a multi-national corporate and /or planning role in a creative or media agency. Middle Eastern experience or international experience gained working with a multi-cultural work environment. Working in cross-functional teams, Experience working in a head office of a multi-national company, Preference will be given to those who have marketing experience within a dynamic, fast paced consumer goods or services organization, and working in a planning role within a creative or media agency.
Strategic:
Develop the airline's global media strategy to effectively communicate Qatar Airway's brand and marketing messages to the relevant target audiences. Develop strategic relationships with media suppliers and media agencies to optimise our media budgets and achieve innovation in the communication of our marketing messages and campaigns, Continue to position Qatar Airways as a premium, world leading international airline across all markets we operate in. Ensure the master Qatar Airway's marketing calendar is integrated across the global media channels and HO campaigns are co-ordinated and planned to achieve maximum impact throughout the year. Integrate results from our customer satisfaction measurement tools and research programs into the organization by working with key internal stakeholders on providing recommendation and solutions.
Operational:
Develop an integrated global media schedule to ensure consistency of campaign and messaging throughout the year, Stay abreast of media development, media analysis and media trends. Negotiation with media suppliers and media agencies to achieve maximum utilization of media budget, Co-ordination of marketing campaigns to ensure maximum share of voice throughout the year, management of marketing projects.
Management:
Establish the team's objectives and priorities to align with and support business objective, regularly evaluate the department or teams objectives, plans, procedures and practices and make appropriate changes if needed. Ensure effective communication and stakeholder management, key internal stakeholders include: Procurement, Contracts, Finance and Corporate Communication, Management of global media suppliers and agencies. Train and develop employees, for proper succession planning and risk management, Provide strong direction to the team and encourage seeking new marketing opportunities and continuous learning.
About You:To be successful in this role you will need to have a Bachelor Degree or Equivalent in Marketing, Business Studies, or Communications. You will have a minimum of 7 years job related working experience, 7+ years marketing experience required in a multi-national corporate and /or planning role in a creative or media agency. Middle Eastern experience or international experience gained working with a multi-cultural work environment. Working in cross-functional teams, Experience working in a head office of a multi-national company, Preference will be given to those who have marketing experience within a dynamic, fast paced consumer goods or services organization, and working in a planning role within a creative or media agency.
المهارات
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لمحة عن الشركة
Welcome to a world of growing opportunities.Qatar Airways is the national carrier of the State of Qatar. Our global network now sees us flying to over 100 destinations worldwide and operating some of the youngest fleets in the sky. We are home to over 150 nationalities.Our mission is to deliver Excellence in Everything We Do. For us, that means we focus on the customers who fly with us. We understand that our customers choose to fly with us because we care for them. We know that every time we fly, we carry the hopes and dreams of our customers. Similarly we consider the hopes and dreams of our people. Our success is due to our leadership and the employment of high quality people who will enjoy living and working in Doha, Qatar.Qatar is a rising economic powerhouse and is fast establishing itself as one of the world’s newest and most vibrant hubs. Qatar prides itself on its technological advances as well as its educational and research facilities. It is rapidly becoming home to more expatriates and international businesses, as well as world-renowned 5-star hotels, spas and resorts. The city boasts the best in shopping, sports activities and has been host to many high profile international events.As the Airline of the Year 2011 and the only 5-star airline in the Middle East, the opportunities for career diversity, professional development opportunities to further your careers within the organisation are almost limitless. We truly believe that life is a journey, not a destination; therefore we help our people to realise all that they can be.Join one of the fastest growing airlines with an ever-expanding global network.If you wish to find out more about the Qatar Airways Group of companies and what we have to offer, then please click the link below and visit qatarairways.com/careers to apply online.
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